GrowSDK
GrowSDK
Making Jupiter Wallet Social: How Crypto Becomes a Connected Community Experience
Case Study
Arpit Agarwal
Arpit Agarwal
Published on June 18, 2025
Mountain View, California

Making Jupiter Wallet Social: How Crypto Becomes a Connected Community Experience

Case StudyCryptoSocial FeaturesNetwork EffectsUser RetentionDeFi

Imagine opening Jupiter Wallet to check your SOL balance and seeing "Emma just bought 2 SOL and earned 15% on her last Fartcoin trade" with her portfolio performance and trading strategy. Suddenly, that intimidating crypto interface transforms from complex financial jargon into trusted insights from someone whose investment judgment you know and respect.

This is the power of social integration in crypto—and it's exactly what we'll explore in this case study of how Jupiter Wallet could leverage GrowSDK to create a more engaging, trustworthy, and adoption-friendly platform.

The Current State: Isolated Crypto Experiences

Today's crypto wallet experience is missing something crucial—the human touch that makes complex financial decisions feel approachable and trustworthy. Each transaction exists in its own bubble, with users making investment decisions based on anonymous Twitter influencers or complex DeFi protocols they barely understand.

Consider David, a software engineer curious about crypto but intimidated by the complexity. He opens Jupiter Wallet and sees endless token listings, complicated trading interfaces, and price charts that mean nothing to him. He has no idea that his friend Emma, who has excellent judgment with emerging technologies, has been successfully trading on Solana for months. He's essentially starting from scratch in the crypto world, despite his network having years of collective trading wisdom and hard-learned lessons.

But imagine the incredible opportunities this creates for innovation:

The Untapped Potential

  • Hidden trading wisdom: Every friend's successful trade could inspire someone else's perfect investment
  • Trust through friend network: Personal recommendations from people you know beat anonymous crypto Twitter
  • Serendipitous discoveries: Friends could unlock promising new tokens and DeFi protocols you'd never find alone
  • Shared research: Every investment decision wouldn't require starting from zero when friends have already done the work
  • Living trading memories: Amazing gains and lessons learned could be preserved and shared to inspire future investments

Business Impact

  • High user churn: New crypto users abandon wallets due to overwhelming complexity and isolation
  • Limited viral growth: No natural sharing mechanisms for successful trades or discoveries
  • Missed onboarding opportunities: Users struggle alone instead of learning from experienced friends
  • Commoditized value proposition: Competition becomes purely feature-based without network differentiation

The Vision: Jupiter Wallet as a Social Trading Community

By integrating GrowSDK, Jupiter Wallet could transform into a social crypto platform where every trade becomes a shareable insight, every token becomes discoverable through friends, and every investment builds upon the collective wisdom of your trusted network.

Core Social Features Implementation

1. Friends' Trading Activity Feed

Friends Trading Activity Example

The Feature: See what tokens your friends are buying, their performance, and get their complete trading strategies.

swiftGrowSDK
// Get friends' recent trading activity
let cm = ContactsService.shared
let friendsTrading = try await cm.social.getFeed(
  matching: .following,
  eventType: .trade,
  skip: 0,
  limit: 15
)

for event in friendsTrading.events {
  // Display: "Emma bought 2 SOL at $180 2 hours ago"
  if let tokenSymbol = event.metadata?["token_symbol"] as? String,
     let amount = event.metadata?["amount"] as? Double,
     let originalPrice = event.metadata?["original_price"] as? Double {
    // Compare originalPrice against current market price to calculate gains
    // Example: if current SOL price is $207, gains = ((207-180)/180) * 100 = +15%
  }
}

User Experience:

  • Activity feed showing "Emma's SOL purchase - up 15% since buying"
  • Detailed trade cards with entry price, current performance, and reasoning
  • "Copy Emma's portfolio allocation" button to mirror successful strategies

User Benefit: Instead of researching tokens alone, David can see that Emma (whose tech judgment he trusts) is actively trading SOL with great results, along with her reasoning and strategy.

2. Token Social Proof & Friend Insights

Token Social Proof Example

The Feature: Display which friends hold each token and their experiences with performance insights.

Implementation:

swiftGrowSDK
// Get social proof for a specific token
let cm = ContactsService.shared
let tokenFeed = try await cm.social.getFeed(
  matching: .following,
  eventType: .trade,
  skip: 0,
  limit: 20
)

// Filter for specific token events
let solEvents = tokenFeed.events.filter { event in
  event.metadata?["token_symbol"] as? String == "SOL"
}

for event in solEvents {
  // Display: friend's name, when they bought, current performance
  if let userName = event.metadata?["user_name"] as? String,
     let entryPrice = event.metadata?["entry_price"] as? Double,
     let currentPrice = event.metadata?["current_price"] as? Double {
    // Show social proof with performance data
  }
}

User Experience:

  • Token pages show "5 friends hold SOL" with profile pictures and performance
  • Individual tokens display "Emma bought at $180, now $207 (+15%)"
  • Trust indicators like "Popular with your network" for frequently traded tokens
  • Filter tokens by "What my friends are buying"

Objective: Transform anonymous token research into trusted, personalized recommendations from people whose investment judgment you value.

3. Trading Memory Sharing

The Feature: Automatically create shareable trading memories with performance, strategy, and lessons learned.

Implementation:

swiftGrowSDK
// Create and share a trading memory as an event
let cm = ContactsService.shared
let tradeEventData = CreateEventRequest(
  eventType: .trade,
  title: "SOL Trade - Perfect Timing!",
  description: "Caught the dip before the Jupiter airdrop announcement",
  metadata: [
    "token_symbol": "SOL",
    "token_address": "So11111111111111111111111111111111111111112",
    "action": "buy",
    "amount": 2.0,
    "entry_price": 180.0,
    "current_price": 207.0,
    "pnl_percentage": 15.0,
    "strategy": "DCA into ecosystem tokens before major events",
    "user_name": "Emma"
  ],
  isPublic: true
)

let eventResponse = try await cm.social.createEvent(eventData: tradeEventData)

User Experience:

  • Post-trade: "Share your SOL gains with friends"
  • Beautiful, portfolio-style trade summaries with performance charts
  • One-click sharing: "Share your strategy with friends exploring SOL"
  • Strategy collections: "All my DeFi plays" or "Best altcoin picks"

Objective: Preserve successful trading strategies and make them discoverable for friends planning similar investments, creating a virtuous cycle of shared crypto wisdom.

4. Real-time Trading Notifications & Social Updates

The Feature: Automatically notify friends when users make significant trades or discoveries, creating a real-time social trading experience.

Implementation:

pythonGrowSDK
# Webhook handler for trading events and notifications
@app.post("/webhooks/contactsmanager/trading")
async def trading_events_webhook(request: Request):
    payload = await request.json()
    event_type = payload.get("event")

    if event_type == "event.created":
        trade_event_type = payload["metadata"]["trade_event_type"]

        if trade_event_type == "token_purchase":
            # Notify friends about new token investment
            await notify_followers_about_trade(...)

        elif trade_event_type == "token_discovery":
            # Alert network about promising new token
            await notify_followers_about_discovery(...)

        elif trade_event_type == "profitable_exit":
            # Share successful trade results
            await notify_followers_about_gains(...)

User Experience:

  • Real-time notifications: "Emma just invested in Fartcoin - see her research"
  • Trading alerts: "Mike discovered a new Solana DEX with 0.1% fees!"
  • Success updates: "Your friend Sarah just took 200% profits on her position"
  • Discovery feed: "3 friends are exploring Jupiter ecosystem tokens this week"

5. Follow Crypto Influencers in Your Network

The Feature: Follow friends who are successful traders and get notified about their new discoveries and trades.

Implementation:

swiftGrowSDK
// Follow a friend's trading activity
let cm = ContactsService.shared
let response = try await cm.social.follow(userId: "friend-user-id")

// Get their trading events specifically
let friendTradingEvents = try await cm.social.getUserEvents(
  userId: "friend-user-id",
  skip: 0,
  limit: 20
)

// Filter for trading events
let trades = friendTradingEvents.events.filter { event in
  event.eventType == .trade || event.eventType == .discovery
}

User Experience:

  • Follow notification: "Emma just discovered a new Solana DEX with 0.1% fees!"
  • Trading updates: "Your friend Mike just took profits on his Fartcoin position (+200%)"
  • Curated feeds: "Latest discoveries from your crypto-savvy friends"
  • Trending strategies: "3 friends are DCA-ing into Jupiter ecosystem tokens"

Easy Friend Invitations: Making Crypto Social and Accessible

Jupiter Invite Friends Interface

One of the biggest barriers to crypto adoption is the intimidating, isolated experience. By making it incredibly easy to invite friends, Jupiter Wallet can transform from a solo financial tool into a supportive community learning experience.

Seamless Friend Discovery and Invites

The Feature: Discover which contacts are already crypto-savvy and invite others to join your crypto journey.

Implementation:

swiftGrowSDK
let cm = ContactsService.shared

// Find contacts already using crypto apps
let cryptoUsers = try await cm.people.fetch(matching: .contactsInApp, limit: 50)

// Get recommendations for friends to invite to crypto
let inviteContacts = try await cm.people.fetch(matching: .suggestedInvite, limit: 30)

// Send bulk invites with crypto-specific messaging
let customMessage = "Hey! I'm exploring crypto on Jupiter Wallet and would love to have you join me. It's so much easier when you have friends to learn with!"

let inviteResponse = try await cm.invite.sendBulkInviteEmails(
  contacts: inviteContacts,
  emailBody: customMessage
)

User Experience:

  • Smart Contact Discovery: "5 of your contacts are already trading crypto - connect with them!"
  • Personalized Invite Messages: Pre-written, friendly invites that don't sound like spam
  • Onboarding Buddy System: "Emma invited you and can help you get started with your first SOL purchase"
  • Progress Sharing: "You and 3 friends are all learning crypto together"

Making Crypto Less Intimidating Through Community

Social Onboarding Benefits:

  • Familiar Faces: See friends' avatars instead of anonymous wallet addresses
  • Trusted Guidance: Learn from friends rather than random crypto Twitter
  • Shared Learning: Make mistakes together instead of alone
  • Social Proof: "If Emma can do it, so can I"
  • Risk Mitigation: Friends can warn about scams and risky investments

The Network Effects Advantage

While other crypto wallets compete on features like swap fees and token support, Jupiter Wallet's social integration would create powerful network effects that make switching platforms increasingly difficult.

The Switching Cost Problem Today

Currently, crypto users easily compare wallets based on technical features:

  • Phantom: Good Solana support, simple interface
  • Jupiter: Best swap rates, advanced features
  • MetaMask: Ethereum ecosystem, wide compatibility

The decision becomes purely feature-based. Users often maintain multiple wallets and switch based on immediate needs.

The Network Effects Solution

With social integration, the value proposition transforms:

Today's Experience (Without Social Features)

  • User sees complex interface with unknown tokens
  • Decision based purely on swap fees and technical features
  • Easy to switch to competitor with better rates

Tomorrow's Experience (Community-Driven)

  • User sees "Emma is up 25% on her Jupiter ecosystem investments"
  • Access to Emma's complete trading strategy and research
  • Ability to copy successful portfolios from trusted friends
  • The value of staying on Jupiter becomes the access to trusted trading wisdom, not just the swap features

Compounding Network Value

As more crypto-curious friends join:

  1. Discovery becomes effortless: Instead of researching tokens alone, users browse friends' successful investments
  2. Trust increases exponentially: Recommendations from 5 friends carry more weight than 500 anonymous crypto influencers
  3. Learning becomes collaborative: Crypto education transforms from solo research to social experience
  4. Success becomes shareable: Profitable trades become valuable insights for friends' future investments

Transforming Crypto Fear into Crypto Community

The crypto world can feel alien and intimidating—complex transaction interfaces, unfamiliar concepts like "holding digital assets with real value," and a constant fear of making expensive mistakes. But imagine if instead of navigating this alone, every new crypto user had their trusted network guiding them.

From Isolation to Community

Current Pain Points:

  • Overwhelming technical complexity
  • Fear of losing money on bad investments
  • No trusted source for advice
  • Difficulty distinguishing legitimate projects from scams
  • Social media crypto advice feels risky and untrustworthy

Social Solution:

  • Friends' avatars and familiar names throughout the interface
  • Trusted investment insights from people you know personally
  • Shared learning experiences that feel supportive, not competitive
  • Community-based scam protection through friend warnings
  • Private social proof that doesn't risk your decade-long social media reputation

The Magic of Familiar Faces in Crypto

When David opens Jupiter Wallet and sees:

  • "Emma bought SOL and shared her DeFi research"
  • "Mike is exploring new tokens - see his findings"
  • "5 friends are excited about the upcoming Jupiter airdrop"

Suddenly, crypto transforms from an intimidating financial experiment into a shared adventure with people he trusts.

Conclusion: The Future of Crypto is Connected

Crypto has always been about community, innovation, and shared financial freedom—the excitement of discovering the next big token or earning life-changing returns on a well-timed investment. Today's crypto wallets have lost this magic, turning incredible financial opportunities into isolated, technical transactions.

By integrating GrowSDK, Jupiter Wallet could bring back the community and trust that makes crypto truly special while keeping all the advanced trading features that power users already love. Imagine a platform that doesn't just facilitate swaps—it builds vibrant trading communities, preserves valuable investment insights, and transforms every trade into an inspiring shared discovery.

The opportunity is extraordinary: transform Jupiter Wallet from a trading utility into a social crypto experience, create unbreakable network effects, and establish a competitive moat that transcends swap fees and feature comparisons. Most importantly, make every crypto journey a chance to connect with the people who matter most and build upon the collective trading wisdom of your trusted network.

Ready to make your crypto platform social? Contact our team to discuss how GrowSDK can transform your platform into a connected trading community.

This case study represents a hypothetical implementation. Jupiter Wallet is a trademark of Jupiter Exchange and is not affiliated with GrowSDK.